Gone are the days where pet parents will be fooled by marketing. And if they do get duped, looks like they are firing back!

“Nestle Purina Petcare Co’s Beggin’ dog treats may fool dogs into thinking they are mostly made of real bacon, but a federal lawsuit claims that humans are gettin’ fooled too. Even Nestle Purina admits that they think pet parents are fools to believe the ads, saying: “The notion that anyone would actually think we’re selling bacon is nonsense.”

The proposed class action filed Tuesday by pet parent Paul Kacocha of Dutchess County, New York, said he and other dog owners paid a premium for popular Beggin’ products, assuming, of course, that they were actually made mostly of real bacon, when in fact the meat is only a microscopic portion of the pet treats.


Kacocha said customers were duped by how the treats looked, smelled and resembled actual bacon – and the name “Beggin” even sounds like “bacon” – despite being made primarily of filler (aka crap) ingredients. Yet, the packaging prominently touts a picture of real bacon and proclaims the treats are “made with real bacon” according to the lawsuit.


They smell like smokin’ sizzling bacon. Taste like savory, meaty bacon. Heck they’re even MADE WITH REAL BACON!

But alas, bacon is but a teensy-weensy, itsy-bitsy part of the product, tenth on the list of ingredients, behind wheat, corn, and more wheat, and more corn, sugar and corn syrup, among other crap:

  • Ground wheat
  • corn gluten meal
  • wheat flour
  • water
  • ground yellow corn
  • sugar
  • glycerin
  • soybean meal
  • hydrogenated corn syrup
  • bacon (preserved with sodium nitrite)
  • salt
  • bacon fat (preserved with BHA and citric acid)
  • meat
  • phosphoric acid
  • sorbic acid (a preservative)
  • calcium propionate (a preservative)
  • natural and artificial smoke flavors
  • Red 40, Yellow 5, Blue 1, Yellow 6, added color, S-4005.

Yet, on Purina’s website they proudly announce in the Ingredients & Nutrients section, just a single sentence: “Made with real bacon.” – Poisoned Pets

Where this court case goes, you will have to stay tuned.

However, it appears Purina may have a hard time at this point convincing pet parents that these treats are made of real bacon. In fact, not even Dr. Brennen McKenzie from the “” could convince pet parents otherwise!

For more info go to – Poisoned Pets

Rodney Habib 

An educated, informed and well-researched community of pet owners can only put more pressure on the pet food industry to be better! When pet owners know better, they will only do better!