AAFCO (Association of American Feed Control Officials (AAFCO) ) is a private corporation, not a government regulatory agency, that regulates the pet food industry.
According to my homies at Dogs Naturally Magazine – AAFCO advisors and committee members include representatives from major feed manufacturers and ingredient suppliers such as Nestle Purina, Hills Pet Nutrition, Nutro Products and Cargill Animal Nutrition. Despite this, AAFCO claims that its function is to protect the consumer.
Now that you know, let’s take a look at one of the labeling rules AAFCO developed to help protect you, the pet owner, shall we:
If the name of a food includes the phrase “with (ingredients)” (e.g. “with turkey & bacon”), the named ingredients must not be less than 3% of the total weight.
Meaning the two mentioned ingredients on the can of dog food are only required to make up 3% of the total package…Holy deception!
Although the manufacturer in the photo hasn’t broken any labeling rules, this is super deceiving to us, the pet parents of the world.
Moral of the story – pay attention to the fine print when trying to select a food for your furry loved ones or you may fall victim to the pet food label game.