It looks like the power of social media and complaints from pet parents around the world was enough to bulldoze down the sales of global giant Purina’s popular Beneful Brand, according to the popular site truthaboutpetfood.com.
Beneful, the fourth most popular brand of dog food, which generated more than $1.5 billion in annual revenues was dropped by millions of pet owners around the world after pet parents voiced their complaints on social media; complaints of their pets getting sick!
“A nationwide class action lawsuit was filed in California charging Nestle Purina with breach of warranty, negligence and negligent misrepresentation (among other things).” – Truth About Pet Food”
It seems the pet food industry doesn’t understand that consumers are simply fed up with sick and dying pets and the lies.
The suit alleged that the defendants have received more than 3,000 online complaints about the food making dogs sick over the past four years. In some cases, the dogs allegedly suffered internal bleeding, weight loss, dehydration and other symptoms.” – legalnewsline.com
The Association for Truth In Pet Food tested “Beneful Original” and found that it contained dangerous levels of mycotoxins. The consumer funded Pet Food Test found “Beneful Original” to contain 10 different mycotoxins which resulted in a Risk Equivalent Quality of 32 – above high risk.
“The pet food industry is ‘shocked, dismayed and concerned’ that pet food consumers are suing the pet food industry more often these days. It seems the pet food industry doesn’t understand that consumers are simply fed up with sick and dying pets and the lies.” – Susan Thixton